As an established brand in cyber security, it was key for Cythera to retain its core brand identity while updating the look and feel that largely hadn’t changed since they were established. We used their existing colour palette and shape of their logomark were carried through to the new UI design system for the website, ensuring the team could easily manage content while ensuring the brand remained on point.
Ensuring the website was accessible and usable for everyone, and that everyone got a consistently great experience, was a key part of this project. With the outdated website being around for a number of years, we had to design a new user journey that could best deliver deep layers of navigation to not only retain complex content, but also make finding this information as quickly and easy as possible.
|Services:||Website, Development, Design, SEO|