BRAND &
IDENTITY

Get a strategically designed logo and Identity to elevate your business to the next level.
designgenius4pi

Our BRANDING capabilities include

  • Brand Strategy

  • Brand Identity & Design Systems

  • Logo Design Packages

  • Style Guide development

  • Creative Collateral

  • Stationery & Packaging

  • Print Design & Management

  • Annual Reports

EXPERIENCE

Having worked with some of Australia’s most well known brands, Our talented design team have substantial experience in the graphic design industry. Often described as smart and understanding, our team bring a professional and simple approach to designing your business identity.

VERSATILITY

Will your branding still be clear and effective if they appear at different sizes, in a single colour or on different backgrounds? Our experienced design team provide full style guides and deliver your artwork in multiple file formats, making printing a breeze and ensuring your brand stays consistent.

RESEARCH + DISCOVERY

No matter the size of your business or organisation we pride ourselves on creating solutions that are practical, striking and uniquely personal to the brand. For us, those solutions start with a clear understanding of your business objectives and target audiences through research and discovery.

PACKAGES

We understand that our clients vary in size and come from many different sectors. For this reason we have a logo package to suit a range of business sizes and budgets. If you’re not sure which package suits you best, or want to compare add ons then give our friendly team a call to discuss.

OUR
PROCESS

We follow a simple and proven process to ensure you get the best result with no hassles along the way.

step
01 -

Mapping the Journey

The first step is to select a package which meets the needs and budget of your business. We understand that every client’s requirements and budgets are not always the same, therefore our logo packages have been specifically designed to cater for all types of business sizes and budgets. If you have any questions about the features or even need a custom quote our design team are always there to talk you through it.

Understanding the company’s goals for their Identity design is critical, therefore it is a requirement that all clients complete a detailed design brief prior to and concept exploration.

To get the best possible understanding of what your company does it is important that we gather as much information as possible. It is important that we learn where the logo will be used, on what scale and in what capacity.

By downloading our simple design brief, clients can easily complete the form in the fields provided, save and send it back to us via email. This is possibly the most important step of the entire process, Many companies are not aware of how they're different from their competition. These logo design discussions can even help to establish your unique business value proposition to stand out from the crowd.

When a sufficient amount of general information has been gathered about your company, we then dive deep into the research phase. Looking at factors such as industry trends, competition, geographic location and keywords related to the company we are able to examine all possible options and directions.

step
02 -

Discovery & Creation

This is an essential step in the design process of a logo identity. For us this phase begins with Quick Sketches and Basic Forms which allow us to quickly explore many possible solutions before narrowing the concepts down to just a handful of best ideas. Further development of these logo ideas may be sketched with grids and lines in order to balance and align elements correctly.

Working with modern design software, the primary elements of the strongest sketches will be digitally constructed.Having digital versions of these concepts allows for quick amendments and the ability to easily fine-tune the designs, type or colours.

The strongest digital logo designs are chosen to be collated into a client presentation document (PDF) and sent for feedback. By presenting the logo concepts at different scales, multiple backgrounds and on some basic mockup renderings such as uniforms, signage or stationery the client is able to visualise the logo concepts in a ‘real world’ setting. Most logo concepts are presented in black and white in order to keep the focus on the brand mark and not the colour palette.

step
03 -

Refinement & Delivery

In this phase the client is required to choose one of the logo directions to proceed with. We begin to further refine and make changes to the concepts according to the client feedback. The improved logo is again presented to the client. Often there can be multiple rounds of revisions. Please note the number of revisions to your concept will depend on the chosen logo design package. If the client wishes to explore additional revisions than allocated in the chosen package these can be quoted and billed separately to the package.

When the logo design is finalised, we develop a brand guideline document (not included in all packages) which may include: Brandmark breakdown, Brandmark correct usage, Colour guide, Colour hierarchy, Imagery and Typography. In some packages additional materials such as Social images, Patterns, Stationery, Signage and Web assets can be created to ensure brand consistency.

What is a Brand Guideline Doc?
A Brand Guidelines Doc is essentially the ‘rules’ of how the Brand is to be presented at all times.
These guidelines can be sent directly to a printer to ensure maximum consistency when the brand assets are printed, through Pantone or CMYK colour values. Similarly, a web developer can use a brand guideline doc to see the exact colour values, fonts and other brand rules to be used when building a website.

The final design files are saved in multiple formats and archived to an allocated Google drive folder. Once the archive has completed the client is sent a download link where they can access all of their files. (Clients are encouraged to download to their own device)

The standard files supplied consist of: .AI (for future editing if desired), .PDF (for printing), .JPEG (for viewing) and .PNG (with a transparent background for web use).

Upon delivery we discuss expanding the logo onto the further branding collateral. Contact our team to find out more about additional designs and collateral.