Case
Study
Phelan Shilo Partners
Improving Phelan Shilo Partners engagement
with a digital presence and brand system.
Phelan Shilo Partners (PSP) are a Melbourne based engineering firm designing smart, buildable engineering solutions to human problems. Their uncommon approach combines technological efficiencies with a client-centric focus based on real-time collaboration.
FourPi were called upon to help evolve the PSP brand, create the website and lay the digital foundations for the future. To accommodate the impressive folio of work, we created a dynamic cms to allow the PSP team to easily create new pages to showcase their projects.
In addition to the strategy, design and development of the website, FourPi worked with the existing PSP logo to develop a brand system and guidelines which could be used internally and ensure consistency for the PSP brand at every touchpoint.
DISCOVERY
BRAND GUIDELINES
BRAND TEMPLATES
INTERFACE DESIGN
EXPERIENCE DESIGN
ART DIRECTION
WEB DEVELOPMENT
Phelan Shilo Partners (PSP) are a Melbourne based engineering firm designing smart, buildable engineering solutions to human problems. Their uncommon approach combines technological efficiencies with a client-centric focus based on real-time collaboration.
FourPi were called upon to help evolve the PSP brand, create the website and lay the digital foundations for the future. To accommodate the impressive folio of work, we created a dynamic cms to allow the PSP team to easily create new pages to showcase their projects.
In addition to the strategy, design and development of the website, FourPi worked with the existing PSP logo to develop a brand system and guidelines which could be used internally and ensure consistency for the PSP brand at every touchpoint.



Brand
Personality
FourPi worked within the existing Phelan Shilo Partners logo to develop a brand system and guidelines which could be used internally and ensure consistency at every touchpoint.
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Elegant |
Bold |
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Playful |
Serious |
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Traditional |
Modern |
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Personable |
Professional |
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Feminine |
Masculine |
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Colourful |
Conservative |
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Economical |
Upmarket |
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Human |
Digital |
From the start of mapping out the brand system, it was clear that Phelan Shilo would need an extensive library of components. This would allow them to quickly build out new templates in-house, particularly when a new document or presentation was required.
“Working with FourPi has been a great experience from the start. The team recognised our needs and our website has been getting lots of good feedback.”
Robert Phelan
DISCOVER
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