Thrive Physiotherapy | A Brand New Business

Jeff Herbert | Web Consultant

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With many years of experience being a professional Physiotherapist working for high end physiotherapy clinics in Melbourne, Xavier Stevenson decided it was time to go out on his own and open his own Physiotherapy business in Shepparton, Victoria.

Xavier knew he was entirely capable of providing elite physiotherapy services in Shepparton and running his own business but knew he needed assistance with the creation of his business branding, business logo, website and online presence.

Having seen Four Pi’s branding and web design services first hand in the past when the team created his partners website thrivepots.com.au, he knew exactly who to call as the one-stop solution for business branding, web design and digital setup for business.

Let’s look at how the Four Pi team serviced Xavier and how Thrive Physiotherapy Shapparton’s branding and website went from a dream to a reality while setting him up for online success.

Business Branding Startup Overview

  • Initial consult
  • Logo creation
  • Branding
  • Web design
  • Website development
  • Business Emails
  • Domain
  • Online Success with SEO and GMB

Initial Business Consultation

The first step in any branding or web project is an initial discussion with the client where the Four Pi web and brand consultants learn about the business, get on the same page and create a working relationship.

Xavier expressed his vision for his future physiotherapy clinic and detailed his business name, services, location and much more. The Four Pi design and web consultants then help add to his vision by adding critical bits of information that should be considered when planning an online space.

In the end, it was clear that Xavier needed a business logo for Thrive Physiotherapy, complete business branding, a website that would attract new customers, get found online and contain a method for patients to book online.

Logo Creation

Xavier enjoyed going through the journey with in-house Four Pi graphic designers to create fresh new business logos that would stem out into his brand identity. Using the letters T & P to convey Thrive Pysiotherapy’s active approach to recovery, the Four Pi design team created several design concepts and colour variations that Xavier provided feedback on then selected.

Once the business logo were finialised, Xavier was delivered his business logo in multiple formats such as JPEG, transparent PNG, ESP, high and low res that can be used for web, printing, signage and much more.

New Business Branding

Once the logo was done, the Four Pi designers were able to derive the colour palette, mix and match the best fonts for titles and body text then assembled it in a style guide.

Designs for business cards and branded print material such as notepads and letterheads were supplied so Xavier has everything he needs for his Physiotherapy clinic in Shepparton to be as professional as possible.

Website Design

The Four Pi in-house web designers had a great time applying the newly created style guide to a custom web design which needed to deliver a great first impression for visitors, promote Thrive’s physiotherapy services in Shepparton, promote online bookings and provide contact details plus a contact form.

The Four Pi web designers maximised the efficiency of space using drop down accordion menus, and implemented aesthetically pleasing web animations to create positive user experiences.

Like all clients Four Pi design websites for, Xavier was involved in the process having plenty of opportunity to provide feedback, change requests and gave the final approval on the web design before the project went into development.

Custom Website Development

In a quick transition from the in-house designers to the in-house website development team meant Thrive Physiotherapy’s website hit the ground running and was turned around in a quick time frame.

Because of its responsive php code infrastructure, the Thrive Physiotherapy website responds terrifically well between mobile, tablet and desktop screen sizes with a seamless transition when flipping resolutions. No matter what device Xavier’s patience view his website on, the experience will always be a positive one.

Search Engine Optimisation (SEO) best practices were built into the foundations of the website and carefully planned keywords and content were placed into the frontend development to assist the Google search rankings (which are only going to improve over time).

To assist website performance, all website imagery was optimised for fast load speeds, meta titles and descriptions were carefully crafted and it were hooked up to the Google Search Console where developers can control what the Google Crawlers identify during their sweeps.

Website Domains & Emails Accounts for Business

Leading upto the website design and development, the Four Pi online strategy consultants conducted thorough investigation into the physiotherapy in and around Shepparton and identified an amazing SEO opporunity with the domain name that would distinguish Xavier’s business above his competitors in Google search results.

Having already obtained the https://thrivephysiotherapy.com.au domain which is being used as the websites secondary domain, Four Pi was able to secure https://sheppartonphysiotherapy.com.au/ which contains the perfect keyword combinations that users who live Shepparton mostly search for when looking for physiotherapy services: Shepparton Physiotherapy.

 Four Pi also established the Google Workspace for Thrive Physiotherapy email accounts and email address admin@thrivephysiotherapy.com.au which automatically portrays professionalism and trustworthiness for users.

Online Success

A Google My Business listing was created and optimised for Thrive Physiotherapy which assists Google search result rankings, puts a pin for your business on Google Maps and ranks you in Google Map results.

It’s via these listings that users can leave reviews which you should be highly recommending your customers/patients leave your business. The amount of reviews and the positivity of the reviews does factor into Google search algorithms - so those positive reviews help you rank higher on Google search results!

Google Analytics were also applied to the website so both Xavier and Four Pi online performance specialists are able to monitor the web traffic and conversion rates.


You can view Thrive Physiotherapy Shepparton website and their terrific physio services here and follow them on the Facebook page and Instagram.

Do You Want To Start A Business And Need Branding Or A Website?

The Four Pi team can help you!

Send us a message or give us a phone call and we’ll start an obligation-free conversation with you.

You can speak to expert design consultants who has experience in logo creation and making business branding from scratch.

Or if you need a website or online services, our web consultants would love to hear about your businesses online goals and discuss ways to achieve them.

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