Digital Advertising with Big ROI - Google Ads

Jeff Herbert | PPC Specialist

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Return on Investment (ROI) is a key metric when determining the success of a paid marketing or advertising campaign.

One of the best advertising platforms in the world is Google who see an incredible 63,000 searches per second on any given day.

What are the chances of at least a few of them searching for the service you provide?

Probably pretty high.

You can pay Google to display your business in prominent search results positions for as little as a few dollars each click which offers a terrific prospect of a high ROI.

Let’s take a look at why Google Ads have excellent ROI.

Benefits of Google Ads

Google Ads have a huge range of combined benefits that only online advertising can provide a business: 

  • Affordable digital marketing 
  • Display ads to relevant audiences
  • Reach people who are genuinely interested in your services
  • You decide the budget
  • Geographical targeting
  • Accurate and reliable analytics
  • Select specific advertising times
  • Multiple advert options

And at Four Pi you’ll have a dedicated PPC Specialist monitoring and optimising your PPC Campaign throughout its lifetime. 

Google Ads Return on Investment (ROI)

It’s not surprising that Google Ads offers a great ROI because unlike other forms of advertising, you only pay for the results you achieve on Google Ads. 

Yes - You will only pay when people take action, like clicking your ad to visit your site or call your business. 

Plus, there is no flat publication fee like magazines or the local newspapers will demand. You set the advertising budget and decide how much (or little) you want to spend each day. 

Why Google Ads is better than Traditional Advertising

What is traditional advertising? Traditional advertising includes radio ads, tv commercials, newspaper ads and mail drops (junk mail).  

The above traditional marketing have the below in common:

  • Expensive
  • Don’t reach your desired customers
  • No analytics
  • No data
  • No ability to track ROI (if any)

The marketing team at your local radio/newspaper company will dazzle you with the ‘large’ numbers their adverts might reach but realistically you’re paying a huge amount of money to send your message to people who have no interest in your products or services.

With Google Ads targeting capabilities, you can literally tap into your desired customer base by using targeting tools:

  • Set an advert radius around your business and set your catchment area
  • Set the dollar amount of how much you want to spend each day

Even better, you can select WHO your ads are displayed to and avoid wasted spend on irrelevant audiences:

  • Male / Female / Both
  • Age
  • Income
  • Interests
  • Education
  • Life events (eg. getting married soon)
  • And more

And the best thing Google Ads offers over traditional marketing is you’re always in control. You can pause, start, edit ads, change targeting, adjust budgets and have complete control over your PPC campaigns.

Case Study

When Micstar Homes, Gympie-based Queensland house builder, started a Google Ads PPC Campaign with Four Pi his website online enquiries boomed by x 5 and website traffic increased by 400%. 

You might be able to achieve similar results - speak to a Google Ads PPC Specialist about your business and how Google Ads can help achieve your online goals.  

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